About

Andrew M. Schulenburg

 

Andrew M. Schulenburg

andrewmarkone@mac.com

KEY STRENGTHS:

  • Developing products/brands from concept, design, go to market strategy and execution

  • Identifying strategic business alliances and opportunities in endemic/non endemic channels

  • Formulating and implementing global marketing strategies

  • Directing outside agencies and consultants

  • Creating and managing department budgets

  • Mentoring and managing direct reports + working on cross functional teams

  • Branding ideation, direction, execution and management

 

PROFESSIONAL EXPERIENCE

Sustainable Source Studios (S3), Los Angeles, CA (Jan. 2016-Present)

S3 is a Los Angeles based fashion sustainability agency, focused on reducing the environmental and social impacts of our industry. We provide low-impact supply chain resources, combined with marketing and creative services, to facilitate sustainability in fashion.

Marketing/Branding + Communications Consultant

  • Rebranded and repackaged S3's identity, including logo design typography, sales and marketing collateral 

  • Spearheaded development in refining and focusing the business model, including services model and go forward strategy

  • Designed, developed, and launched s3source.com including all content, iconography, and information design

  • Created/designed a B2B awareness graphics campaign for the fashion community in an effort to elevate the conversation with irreverence, simplicity and intent

  • Assess, strategize, and execute business development initiatives and strategic partnerships an an effort to elevate S3's client portfolio and provide relevant solutions with sustainable supply chain partners, including Recover, ITC Awareness, US Blanks, and retailers/brands such as Revolve Clothing, Pilgrim Surf, Obey Clothing, Need Supply, Pac Sun, and Kilter Shop

  • Manage, creative direct all marketing/branding communication strategies for S3 and client related projects

  • Develop targeted pitch & strategy decks specific to clients needs with enhanced and consistent S3 branding and copy

 

Brand Sense Partner (BSP), Santa Monica, CA (2015-2016)

Brand Sense Partners is a team of brand engineers: experts in marketing, branding, licensing, partnerships and on-the-ground experiential strategy. We design multi-faceted programs to address brand needs from all angles, creating consumer experiences with 360 degree impact.

Marketing Consultant

  • Developed and managed lifestyle brand partnerships for BSP including overall strategy, campaign messaging, tactics, and execution

  • Built and executed wholesale launch strategy for Society 6, launching their first Agenda Tradeshow execution, including negotiating participation level, marketing tactics, booth design/creative direction, and onsite activation

  • Created pitch decks and proposals for clients, including creative assets, copy, budgets, and defined project goals

  • Negotiated and closed sponsorship deals

  • Managed day to day client relations including budget, activation goals, event production milestones, and ROI reporting

  • Executed event activation with robust, 360 degree brand and product experiences while over delivering on client expectations

 

Eskuché Inc., Los Angeles, CA (2008-2015) 

Eskuché is a lifestyle inspired consumer electronics brand focused on producing specialized headphones for discerning customers looking for culturally relevant all-in-one solutions.

CEO/Co-Founder

  • Lead, managed and oversaw all aspects of eskuché's global business strategy and execution

  • Developed and managed the product roadmap from ideation/concept, design, to market launch

  • Created and executed all facets of the brand identity including style guide, logos, product copy, and PR strategies while ensuring cross channel and platform consistency

  • Identified and executed key retail partnerships that are both endemic and non endemic including Apple Retail, Best Buy, Urban Outfitters, FNAC France, Yodobashi Camera Japan, Colette Paris, Opening Ceremony and Amoeba Records

  • Identified and implemented licensing and co-branding projects with leading companies within the target market, including DFA Records, Best Coast, Burger Records, Terrible Records, and Mexican Summer

  • Consistently formulated, produced and implemented content strategy for digital marketing ensuring seamless on brand communication throughout all channels

  • Strategically aligned and executed the product/brand with influencers and events in music and fashion including SXSW, Capsule Trade Show, Record Store Day, CMJ, and Coachella

  • Formulated, directed and coordinated marketing activities and policies to promote products and services, working with advertising and promotion managers

  • Sourced, managed product supply chain including production timelines to ensure timely delivery, specification compliance, and required product certifications

  • E-commerce management

  • Directed and maintained cash flow and budget alignment to financial plans

 

Boost Mobile (2005-2008)

Boost mobile is a subsidiary of Sprint, targeting the 15-30 year old age group for wireless services that are tailored and marketed to astute, culture conscious youth.

Sr. Manager of Business Development & Strategic Partnerships

  • Developed unique new product and content concepts generating significant incremental revenue

  • Devised concepts to create awareness and authenticity among target demographic to extend brand outside core category

  • Aligned and executed multi-tiered music marketing programs that included talent alignment, content production & distribution, along with key event activations at SXSW, Coachella, and Magic

  • Facilitated all aspects of implementation and execution of concepts, including ideation, sourcing, business case development, production agreements, and marketing strategies

  • Identified and implemented licensing and co-branding projects with leading companies within the target market, including Quiksilver, Roxy, Vans, RVCA, Madsteez, Retna, Revok, Claw Money, Alife, Ssur, A New York Thing, and Zumiez

  • Created and negotiated term sheets and deal points

  • Active roll in cross-functional teams, including legal, finance, marketing, product and operations

  • Direct responsibility for management of marketing and branding agencies including strategy development, execution and budget development

  • Consulted and advised senior management regarding execution of branded retail strategy

  • Directed unique alternative and lifestyle retail program aimed primarily at brand and market positioning, including Urban Outfitters, Zumiez, Active Ride Shop, and Revolve Clothing

  • Formulated, directed and coordinated marketing activities, and policies to promote products and services, working with advertising and promotion managers

 

Boost Mobile (2002-2008)

Boost mobile is a subsidiary of Sprint, targeting the 15-30 year old age group for wireless services that are tailored and marketed to astute, culture conscious youth.

Product ID Team Lifestyle Advisor 

  • Lead cross-functional product development ID team for VP of Product at Boost Mobile and key Motorola industrial designers and engineers

  • Assessed culturally relevant youth market trends and presented product design solutions

  • Spearheaded lifestyle immersion workshops for industrial designers and product managers for product ID development

  • Directed all aspects of product design for Boost's lifestyle accessories brand, Boosted, which focused on mobile lifestyle accessories including headphones, devices cases, and carrying solutions

 

Boost Mobile (2002-2005)

Boost mobile is a subsidiary of Sprint, targeting the 15-30 year old age group for wireless services that are tailored and marketed to astute, culture conscious youth.

Alternative Retail Sales & Marketing Manager

  • Developed and implemented launch of Boost Mobile hardware in the most influential youth retail outlets in California, including Zumiez, Active Ride Shop, Jacks Surfboards, and Sun Diego.

  • Strategized and executed channel marketing initiatives including in-store point of purchase and legacy event activation to drive brand awareness

  • Managed and oversaw Boost's alternative retail strategy including key accounts

  • Created and negotiated deal points and term sheets for event partnerships and alliances

  • Worked cross-functionally with executives in authentically positioning the brand with key segments of youth culture 

  • Actively participated in developing new business within music retail channel

 

TECHNICAL

Microsoft Word, Xcel, PowerPoint

Adobe Illustrator, Photoshop, InDesign

Content Management System for Web, Squarespace

Facebook, Instagram, Twitter

 

EDUCATION

Bachelor of Arts, Business Administration - California State University, Fullerton, CA